Yesterday, a guest speaker presented in my COMM 3163 (Industry Research Methods) class. He was a representative from Fahlgren Mortine. He gave a presentation about his job, his research and offered a few helpful tips for students entering the work force.
One of the things he said really stuck with me. He told us that, as a communication professional, writing is a critical skill that employers look for. He specifically mentioned blogging as a way to stand out in a group of interviewees. This got me thinking, how can blogging truly help you succeed? And, perhaps even land you a job?
I read a great article on Start-Up Resources, outlining a few ways that blogging can seriously help your business. I also participated in a Twitter Chat last week, discussing successful blogging techniques. The Twitter Chat is under the hashtag #AskAngel. The premise of the chat is to ask Angelique (a professional in blogging, social media, marketing communications, etc.) anything. Some of the people involved in the chat offered some great insight on blogging! I pulled a few key takeaways from the author of the article on Start-Up, the Twitter Chat and came up with some of my own to compile this handy list of successful blogging techniques.
1. Add fresh, quality content to your blog on a regular basis. You can do this by writing posts, something that search engines love. This has the potential to move your post closer to the top of a Google search for example.
Plus, no one wants to read the same old blog posts over and over. Stay relevant.
2. That being said, make sure that links within your blog are also relevant. If you are posting a link to an article that was written more than a year ago, make sure you have a valid reason. In the age of constant communication, news becomes old very quickly.
3. Purchase the dot com! I have not done this, and I probably should. But alannatoney.com looks a ton more professional than alannatoney.wordpress.com
4. Stay consistent with the topics on your blog, but do not post the same thing over and over. If your blog is about communication in society and quiet times with Jesus (like mine), stick with that. Blogs that are all over the place tend to lose readers and subscribers. People want to read relevant content.
As you can see, staying relevant is a pretty important part of blogging.
5. Pay special attention to the picture that Facebook and other social media sites will pick up when you post a link to your blog. Thank you, Angelique, for pointing this out!
6. Headlines are important. A professor in the communications department at Ohio State pointed this out to me, prompting me to go back and change some of the headlines of my previous posts. Give your readers a sneak peek!
What do you think? What would you add to this list?