A Life of Communication

Social Media is Changing the Job Search Game

Do you monitor your social media sites for appropriate content? If not, you may want to start.

According to Buzzfeed, your job search after graduation could look like this.

Social media has undoubtedly changed our environment in the past few years, but what we may fail to recognize is how social media has changed the job search process. Employers can no longer rely on only face-to-face communication with potential employees. Employers must think on a global level and understand a few key concepts about social media.

As I head in to my final semester of college, I begin to face the reality that I need to start job hunting. As I began the process I came across some interesting information about social media communication and building a career. Here are a few key points from my research:

1. Social media allows companies to create potential job opportunities.

Think your communication degree is pointless? Think again. Many companies all over the world are hiring positions JUST for running the organization’s social media. Be creative! The best advice I have received from a professional working in the PR industry is, “If you think that a company is missing something, point it out and create your own job!” From personal experience, I know this has worked. Don’t be afraid to tell your boss (politely) that your company could use a little website refresh and updated Twitter content. Who knows, maybe you could land yourself a brand new position!

2. Social media brings people together who may have never connected before!

This is a big one! Want to work for a company? Tweet at them! You will be surprised at how positively the organization responds, specially if you are a strategic communications major. Just a few weeks ago I tweeted at a PR agency in South Carolina. Check out how they responded!

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Following their response, I sent my resume and cover letter!

3. Social media allows future employers to check out their potential employees.

The best part of social media is that it is open to everyone. The worst part of social media is that it is open to everyone. Companies now have full time employees who are hired to check a potential employee’s social media presence. If you and another candidate are equally qualified for a position, but your profile picture is you chugging a beer… who do you think the company would hire? Think before you post. Here is a great article from Huffington Post about employers checking Facebook before hiring.

4. Social media can tell a potential employer a lot about your personality. 

We all have that friend who constantly complains on Facebook and Twitter. We also all have the friend who posts 43348738574938 pictures of themselves. Be conscientious about how you are branding yourself via social media. Save the rants for your close friends. Trust me, your employer will think much higher of you if you are professional and approachable.

What have you guys found about social media as it relates to the job search?

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A Life of Communication

Don’t Discount the Power of a Twitter Chat

If you are visiting this blog looking for posts about my Quiet Times… scroll down! If you want to read about my communications class…. read this wonderful post!

Last week, one of my communications classes participated in a Twitter Chat. If you’ve never heard of this before, it is pretty simple. A Twitter Chat is an interactive conversation, using a hashtag to link everyone together at a certain time. Our class used #COMM3334 to tie all our comments together.

Our class hosted two professionals, Rob Lovell and Katie Taybus. Katie works in communications for Ohio Broadcasters and Rob works in Marketing for Bath and Body Works. They both talked about their work history, sharing what they learned from each job they held. I found the information very useful, considering I am a senior in college getting ready to enter the work force.

Some highlights from their presentation and our Twitter Chat:

1. NETWORK. NETWORK. NETWORK.

Networking is very important in both the communications and marketing field. Who you know can sometimes play a vital role in how well you perform in a job. Also, keeping established relationships is important for growth within a company.

2. Provide customers with what they want to see and hear.

Katie used Ohio Broadcasters as an example. She helped her company use the hashtag #TBT (Throwback Thursday) to engage customers in a conversation that is already trending.

3. Don’t forget about LinkedIn.

Using LinkedIn is a professional way to establish yourself on Social Media. Keep your profile updated and make connections! Today’s society is ONLINE. It is silly to think that a possible employer will not “Google” your name before hiring you. Make sure your internet presence positively reflects you. You never know what companies may be checking your resume online.

Check out this great article about how to create a stellar LinkedIn profile!

4. Be curious.

Ask questions if you have them! It is better to ask a question than to turn in a Press Release, etc. with incorrect content. Also, don’t be surprised when you receive criticism when you begin a new job… take it constructively!

5. CONTENT IS KING.

Think about what messages you are sending to consumers.

Here is an awesome article about how to participate in a Tweet Chat!

Here is a screen shot of some of the Tweets from our #COMM3334 hashtag.

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What do you think about these points?

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Quiet Times

Thankfully, Jesus Never “Shuts Down.”

Today, we all woke up to a country in the middle of a shut down. I sat down this morning to have my cup of coffee, only to find out that complete chaos has taken over Washington. To be honest, I am not sure what that really means. I know that certain government offices will be put on hold and federal museums and national parks will be closed until a compromise is reached. According to ABC 6 news this morning, over 80,000 government workers will go without pay.

So, what does this mean for us? Unfortunately, classes at Ohio State are not cancelled. I still have a midterm and a paper due…. and the world has not stopped spinning. What I am most thankful for today is the fact that, amid crisis, Jesus does not leave us.

Deuteronomy 31:6 tells us, “Be strong and courageous. Do not be afraid or terrified, for the Lord your God goes with you; he will never leave you nor forsake you.”

I have been learning that although Jesus makes us “wait,” He never truly “shuts down.” Most of us, including myself, are always in a hurry and we want ALL the details. I would love to know where I will be after graduation, if I will be dating a year from now, what kind of job I will have and if I will still be leading Young Life. But, the Lord is content to work in His timeframe and He will reveal the details to me when the timing is right.

I read a great article in Relevant Magazine this morning, highlighting five reasons that God makes us wait. The article tells us that waiting reveals our true motives, builds patience in our lives, builds anticipation, transforms our character and (most importantly) builds intimacy and dependency on God.

Some of the most intimate times in our lives are when we rely on the Lord, not on our own understanding. I need to remember that although it may seem like the Lord isn’t answering my prayers, revealing all His secrets and giving me exactly what I want… He hasn’t left me. And, He certainly hasn’t “shut down.”

In case you need another reason to smile, check out this beautiful sunrise on South Campus.

Sunrise on South Campus. September coming to an end.

Sunrise on South Campus. September coming to an end.

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A Life of Communication

The Scarecrow Becomes a Star for Chipotle

I am sure you have all heard about the new viral video from Chipotle. If you havent, check it out. http://youtu.be/lUtnas5ScSE

The video is called “The Scarecrow,” and it features an animated scarecrow discovering the truths about the food industry in America. In my opinion, this is one of Chipotle’s best marketing and PR plans. Not only have they created an eye-opening, intriguing and fascinating animated video… they have created thousands of online impressions and the company is now being tweeted and talked about all over the world.

scarecrow-chipotle

(Source)

One of my favorite parts of this campaign is the draw for gamers to download “The Scarecrow” application on their smart phones and tablets. The free app is an arcade style game that allows players to jump into the Scarecrow’s master plan to bring wholesome food back to the people. Although disguised as a fun game, the purpose is to educate players about the world of industrial food production. Check out the company’s press release for more information. I promise, it is an interesting read!

More on the marketing and creative side of things, I really enjoy that the creators chose to use the song “Pure Imagination” for the YouTube video. Adds another fun touch to this campaign!

Mark Crumpacker, chief marketing officer at Chipotle,  said, “In many ways, ‘The Scarecrow,’ represents what we aspire to accomplish through our vision of Food With Integrity. In a system that is so heavily dominated by industrial agriculture and factory farms, we are committed to finding better, more sustainable sources for all of the ingredients we use and to helping build a better food system, much the same as the character in ‘The Scarecrow’ is taking important steps to fix what he perceives as being broken in his world.”

What do you think? Do you like the new campaign?

On another note, while researching about this post I found another interesting article about the PR team at Chipotle. 

I would not be mad if I worked for this company in the future. They seem to have a good reputation and a great PR team!

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Quiet Times

Learning to BE STILL in His Presence

Today, I spent my break between classes reading a devotional called Jesus Calling. I needed some encouragement. On a cloudy day like today, I couldn’t past up the temptation to hike up to the 11th floor at Thompson Library at Ohio State and enjoy some time  with my Creator.

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11th Floor. Thompson Library. Ohio State. September 19, 2013.

Sarah Young, the author of Jesus Calling, writes her devotional in a way that allows readers to feel as if Jesus is talking to them (its based on scripture). It may be cheesy, but I LOVE it. I never read it on the correct day. Its like a calendar, and each page is dated. Today I read the entry from March 27, titled “Be Still in My Presence.”

What does it mean to be still? As a Young Life Leader, a college student, a part-time nanny, a bartender/server, a daughter, a housemate and a senior in college who has NO idea what the next chapter of her life looks like… there isn’t time to be still! Not to mention that I try to keep up with this blog for a communications class, run two Twitters (personal and professional), check my connections on LinkedIn, post artsy pictures on Instagram, “like” my grandpa’s goofy Facebook status, update my wedding board on Pinterest, read the new Nicholas Sparks novel, and learn how to use iOS7… all while attempting to avoid running into my ex-boyfriend on a campus with over 60,000 students. Even my “down-time” is not truly restful.

But boy, let me tell you that this Quiet Time was truly fruitful. Young pointed out that time with Jesus is the most important thing I will do ALL day. Do I truly believe that? I wish I did. She also uses Colossians 1:27 to point out that the greatest thing about me is that the Holy Spirit is living and working in me.

“To them God has chosen to make known among the Gentiles the GLORIOUS riches of this mystery, which is Christ in you, the HOPE of glory.” Colossians 1:27

Finally, while sitting on a comfy couch on the 11th floor, I realized (thanks to His Grace) that these “things” that are making me so busy are simply blessings from the Lord that I have made into idols. The Giver, He is infinitely greater than any gift that he imparts to us. And it breaks His heart to see that I have turned his little blessings into idols that come before Him. I have forsaken my first love.

So stillness was just what I needed before heading to my Earth Science class and diving back into college life. And in case you were wondering, my professor is this awesome hippy guy who loves talking about water issues and Canada.

I am still learning what it means to be still, but I am thankful for times like this when I get a tiny glimpse of what Heaven will look like.

DONT WORRY, following tradition at Ohio State, I rubbed the statue of William Oxley’s bald head on the way out of the library.

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A Life of Communication

Blog Comments

1. September 18, 2013. Students post: Max Sharp

Max, because I have already read your blog… I just HAVE to comment. First, I think you are hilarious. I appreciate your sense of humor! I agree, I would have left the job if I began working on “Project YOLO” as well!

I was surprised to find out that you were shy in high school! I am glad you came out of your shell :)

Cant wait to see what else you post this semester!

http://maxsharpblog.wordpress.com/2013/09/13/maxxxsharp-i-dont-do-porn/

2. September 18, 2013. Student post: Phoebe Cater

First, I love that picture of Taylor Swift. I agree, Taylor and I are one in the same. But really…. I wish I was a millionaire with singing talent. The most impressive thing I can do is make really tasty crock pot meals.

Maybe, if I hire a PR person to run my Twitter I will become instantly famous.

http://cater11.wordpress.com/2013/09/13/8/

3. September 18, 2013. Student Post: Emily

Emily, this looks so delicious! Very Pinterest-esque! This makes me want to go home and bake right away! Pumpkin Spice is one of my favorite things that the Lord created!

I cant wait to go home and try this recipe! Thanks for sharing!

http://ekrutz.wordpress.com/2013/09/18/pumpkin-spice-latte-mini-bundt-cakes/comment-page-1/#comment-7

4. September 25, 2013. Student Post: Mary

Mary, I love reading about your adventures with OUAB. It sounds like such a wonderful experience to have under your belt as you enter the “real world.” Before reading your post, I was not aware of how talented Bill truly was! I love that he slyly provides a little PR as he goes throughout his presentation. On a side note, I would LOVE to go to a roaring twenties themed party. Ever since The Great Gatsby released, those type of parties seem to be all the rage. He did a wonderful job documenting the event!

http://maryguido.wordpress.com/2013/09/27/keep-events-interactive/comment-page-1/#comment-7

5. October 9, 2013. Student Post: Othneil

Othneil, I am very excited to read this post. I actually just downloaded this book on my Kindle yesterday. I am only a couple chapters in, but I really like it so far. He definitely is NOT an author. I have a little bit of trouble reading his stuff because its a bit wordy…. almost conversation like. But, I find myself highlighting almost everything. As a Young Life Leader who spends a TON of time in ministry with high schoolers, I have used Jefferson’s videos for club talks and illustrations. He does a great job appealing to the young generation. As long as he stays humble and focused on the word, I will continue to follow him as he follows Christ.

P.S. Pumped to find out that you love Jesus.

http://facesofagod.wordpress.com/2013/10/09/jesusreligion-a-revolution/comment-page-1/#comment-3

6. November 6, 2013. Student Post: David

David, I was thinking about taking this class. I am currently signed up for Public Speaking next semester. I loved that you received feedback from a professional. When my co-leaders and I give talks for Young Life we always try to give each other positive feedback and constructive criticism. I think that practicing out loud is also vital for a successful speech! Thanks for posting this insightful info!

http://davepettola.wordpress.com/2013/10/09/the-most-helpful-assignment-of-my-life/comment-page-1/#comment-12

7.  November 6, 2013. Student Post

Loved reading your post! It was set up really well, with bullets, videos, links and short paragraphs. Mary would be proud! In high school I was a dancer, but my brother played about every sport known to man. I grew up in a household that ALWAYS talked about sports and games. I think it is very important for an athlete to brand themselves. In today’s digital world, its nearly impossible not to be on social media. I love that you highlighted the hashtag #1DayToMBA. Thanks for the post!

http://debsteinberg.wordpress.com/2013/10/29/athlete-branding/comment-page-1/#comment-10

8. November 6, 2013. Student Post: Lauren

Lauren, thank you for posting this. I had not heard about this before reading your post. Melissa’s House seems like a great organization. It would be really fun and fulfilling to work in PR for a company like this. This post reminded me of the video that they showed at After Dark, where the father pushed the son with the disability all the way to the finish line. I am also not surprised that Lifetime were the ones who produced the film. They always create the tear-jerkers!

http://lprice10.wordpress.com/2013/11/05/living-and-loving-with-mental-illness/#respond

9. November 6, 2013. Student Post: Allie

I saw this video. I was completely blown away by how much altering went in to creating an advertisement. It made me sick to my stomach! Luckily, my mother always boosted my confidence as a child. She would see these ads and point out that they are unrealistic and that “I am perfect no matter what I look like.” (SUCH a mom comment!) But, I am thankful for this. I showed some of my housemates the clip and they couldn’t believe it. They assumed that these models were PERFECT, without imperfections. I am glad this video is going viral. I hope that it can spread awareness to young women all over the world. I also hope that men will view this video and realize the expectations that women believe they have to live up to.

http://allieroda.wordpress.com/2013/11/01/digitally-altered-images/comment-page-1/#comment-11

10.  November 6, 2013. Friend Post: Chris Williams

Chris, I loved reading this post! Thank you for sharing! This is JUST what I needed to hear today. I think that it is so easy for us to compare ourselves to others, coming to the conclusion that our worth is found in how we look or how much we do. The Gospel truly shows us that we are SWEETLY BROKEN. Its “sweet” because He loves us so much and lavishly pours His grace upon us- day after day. But like you said, its also offensive. If we really believe His word, we will always have to recognize our sinful nature and our need for Him. Thanks again for sharing your insights! Can’t wait for Fall Weekend WC Boos together!

http://chriswilliams2113.wordpress.com/2013/10/29/the-gospel-is-offensive-the-gospel-is-beautiful/comment-page-1/#comment-2

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A Life of Communication

A Life of Communication

Welcome to my blog! These posts are focused on communications and public relations for a class at The Ohio State University.

Strategic Communication Background

As of today, I have little experience (outside of class) working in a communications related field. Although, every job takes a little bit of strategic communication! From sales at Best Buy and bar tending for Creative Cuisine to nannying, each job requires basic communication skills.

Volunteering with Young Life

The most important position I currently hold is volunteering for a non-profit, Young Life. What is Young Life? It starts with adults (mainly college students) who are concerned enough about high school kids to go to them, on their turf and in their culture, building bridges of authentic friendship. As a Young Life leader, I log many hours with kids. We listen to their stories and learn what’s important to them because we genuinely care about their joys, triumphs, heartaches and setbacks. The core purpose of Young Life is to build relationships with high school students and share the Gospel with them! As a team of leaders, we host after school clubs, meetings, and weekend retreats.

Each week, a leader gives a five to nine minute talk, introducing Jesus at the end of club. Simple message, simple communication. As a Young Life Leader at Reynoldsburg High School I act as the team’s public relation professional. I run the Twitter, Facebook and Instagram. I help promote Young Life events and work on fundraising. These are all vital skills to the strategic communications field!Image

Leading Young Life at Saranac Lake Young Life Camp, New York, Summer 2013

Future Plans

In the future, I would love to continue to do ministry part-time. Ideally, I would like to work in healthcare communications or non-profit public relations. Down the line (if the Lord allows it) I would love to be a mother! Eventually, using the communication and event planning skills I have learned over time, I would love to own a plot of land and build a barn. The barn would be used for hosting weddings and events! I am your typical Pinterest loving, romantic! With one year left of school, I need to start figuring out what the future will look like.

I pray that the beaches of South Carolina start calling my name….

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